LOST’s Greatest Weakness

Posted by Scott McClellan on May 19th, 2008 at 12:37 pm

If you love Lost like I do (read my love letter to the show here), you probably find yourself in awe of its complex, intricate, intertwined plot. Jack, Kate, Sawyer, Locke, Ben, Sayid, and the rest are deep characters with elaborate, compelling pasts (and presents and futures, as it turns out). To me, the greatest strength of Lost is that despite its ensemble cast and growing list of unresolved mysteries, viewers of the show know there is one magnificent, overarching narrative governing the lives of everyone in the Lost universe. Unfortunately, that grand narrative is also Lost’s greatest weakness.

At Innovate 2007, Tim Stevens said something that really stuck with me. If you want new people to be able to get involved with what your church is doing, Tim said, offer continual onramps. Tim noted that the highway that runs through Granger does the opposite—if drivers miss an exit, it might be 10 miles before the next one. In the same way, drivers can only get on the highway at these sparse intervals. As a driver, it can really frustrating to find yourself a long way from an onramp.

On the ministry side, Tim suggested churches avoid 16-week sermon series that leave audience members confused if they miss a week. Instead, try 4-week sermon series that are still accessible if folks weren’t there from the beginning. By regularly offering people the change to invest and involve themselves with your church, more people can connect with God and others as soon as they recognize that need in their lives, rather than waiting a few months for they merry-go-round to stop so they can get on.

Lost features a great story that has millions of viewers hooked. But look at the numbers. Lost isn’t growing (much to ABC’s dismay, I’m sure), but it’s not because the show isn’t good. The show is great, but only for those who got in on the ground floor or invested the time and money into catching up on the first three seasons on DVD.

If someone hears about what a fantastic story Lost is telling and decides to tune in for the first time, odds are that they’ll find the story anything but fantastic. They’ll find it confusing, fragmented, and a little creepy. Why would they want to watch something like that? They wouldn’t. Unfortunately, there isn’t an easy onramp for Lost, which is why its greatest strength is also its greatest weakness. The thing that keeps me tuned in every week is the same thing keeps millions of others tuned out.

Do you agree? If not, to what would you attribute Lost’s lack of growth? Furthermore, is the “continual onramps” principle at work in your church?

11 Responses to “LOST’s Greatest Weakness”

My wife and I tend to watch several episodes of Lost (and most other serial dramas) at a time. We do this exactly because it can be hard to track and remember all of the characters and story lines. So we get back into the story and then watch a couple episodes.

Our church pretty much always has short sermon series. The five part that we are currently in, is the longest that I can remember in the last couple years. Even that can be too long, in spite of the fact that our pastor is really good about bringing in those that missed a few parts.

It comes down to memory. It may be a great series, but I pretty much never remember what happened last week (whether in Lost or in the last sermon). About half way in, I usually remember, “oh, that is where that character fits in” or “Now I understand the first point of the sermon, because I finally remembered point two of last week’s sermon that point one was built on.”

I am not dumb, I have a pair of masters degrees from a very highly rated school, but memory is tricky, I remember lots of things that I don’t need and forget lots that I wish I remembered.

As important as short stories and entry ramps are, if I don’t care it doesn’t matter. If I don’t care what happens to John Locke, then I won’t watch the show. If I don’t care about the people around me, I probably won’t bother with the sermon, even if it is good. Because when it all comes down to it, I probably won’t remember what the sermon was about and I may forget the basic plot point by next week. As long as I care about the character and the people around me, a lot of other things can be forgiven.

posted at 1:25 pm on May 19th, 2008 by Adam S

I completely agree as far as Lost goes. In order to get into it, I had to spend hours of time watching the 1st, 2nd, 3rd seasons, but it has been a rewarding experience for sure.

And I think that really opens a can of worms when related to the church. I guess these on ramps could be a lot of things, but to me an on-ramp is that relatable, simple message of the gospel (or something along those line). But if you go to a church that tends to preach simplified messages (aka, a seeker church or whatever you want to call it), you’ll always get those people who are hungry and thirsting for a meatier message (apologetics, hermeneutics, etc)…and so it goes. But if a visitor comes to a church that is in the middle of a series on hardcore apologetics, they’ll be lost…they’ll have no point of reference in the sermon. Its a crazy balance…

posted at 1:52 pm on May 19th, 2008 by Matt Huber

LOST’s Greatest Weakness…

The greatest strength of Lost is one magnificent, overarching narrative governing the lives of everyone in the Lost universe. Unfortunately, that grand narrative is also Lost’s greatest weakness….

posted at 2:13 pm on May 19th, 2008 by PlugRug.com

That’s why I love ER - there are storylines that are in the background - and not hard to catch up on if you watch a few minutes - but EACH episode is uniquely engaging and memorable. I hadn’t watched ER all season and I caught the finale and felt a connection that makes me want to tune in when it starts back up in the Fall.

I love the illustration of building multiple onramps to gain access. That’s why churches need to continue to branch out into social networking, not trying to manage/control the incoming doorway (traditionally, “come to church and you’ll be hooked … but you gotta come first.”) Let the people witness among their Facebook friends, encourage them to interact in a forum where churches and (gasp!) the minister/pastoral staff actually engage in the dialog with (double gasp!!) AUTHENTICITY. Let non-members take a look, kick the tires, and make some decisions of trust even before stepping foot in the sanctuary.

The church can also create multiple web sites to reach a variety of people. Don’t just think of “www.ourchurch.com” - websites like that are traditionally geared toward members (event, calendars, news)….but host a forum on another site that is non-churchy and just dialog. Of course, offer a doorway to the church’s site, but the worst thing is to get onto one site (like an entry way) and be super impressed by the transparency and graceful attitude - only to get into the rest of the house and find it on the site all the reasons why they don’t go to church in the first place. Churches should more and more make private alot of their membership stuff and make their sites more seeker-friendly. Not sure a first-time-thinker-about-Christ needs to land on the website to see the pastor’s new sermon series on “Dying On the Way to Heaven” or “Why Women Should Serve in the Nursery Only.” Not that we want to water anything down or even present false messages, but the onramps need to be exciting and consistent with the lure of Christ. We tend to clutter the clear path with all our billboards of junk.

posted at 4:49 pm on May 19th, 2008 by MarketingTwins-Randy

I think Lost made some crucial errors that have limited its growth, including the onramp issue you discussed. There is also that sense of too much inside information that you just don’t understand. Yes, there does seem to be an overarching narrative, but dog gone it, I’m not allowed to know — really know — what it is. The characters also seem like a closed system, and the attempts they made to introduce new characters never felt quite right. The “others” were interesting, but not easy to identify with.

So put those comments into a church perspective. Do we make visitors feel like there is an inside story that we all know and they don’t? Not too many people bother to try to crack that code.And when they do show up on our island, so we look at them like “the others?”

It’s easy to stop watching Lost. I did it in the huge break of season 3. And once you get off the island, it seems like too much work to get back on. Hmmm.

posted at 6:36 pm on May 19th, 2008 by Marla Saunders

This is a great post! One thing I love about LOST is also the thing that drives others crazy. The show is really engaging and creates a lot of discussion because of it’s deep, unique storytelling, but it’s true that you can’t jump in the middle and really get a the full effect of the story.

It’s a great concept…IF you can make that first pitch stick. It’s definitely not a concept churches who have a desire to grow in influence would want to adopt.

My question is, is it possible to have too many onramps in your church…to the point where people who call your church home feel a lack of depth?

posted at 8:45 pm on May 19th, 2008 by Andy Denen

ever watch a single episode of 24?

posted at 11:22 am on May 20th, 2008 by the randy

I tried to watch it in the past, but was Lost. Got a DVR and now I am a big fan.

posted at 11:26 am on May 20th, 2008 by michael daehn

As much as I understand this desire for continual onramps, I personally disagree. Scott, you ask why someone would want to watch something they find “confusing, fragmented, and a little creepy”, and I think some would answer the way you did and just not watch. But I think others would be intrigued. In fact, that’s how I got into Lost in the first place - my wife had been watching it, and I watched a couple episodes with her, got intrigued and wanted to find out more.

Isn’t that exactly what Jesus did with his parables? He wasn’t trying to lay it all out so that everyone could understand no matter what. I think in churches we need to be aware of the onramps and have them, but I would share Andy’s concern that if that’s all we focus on, we will have a great lack of depth.

Also, I see a lot of focus on corporate worship as the primary onramp, and I (even as a full-time Minister of Worship) would not be too quick to say that. I’d argue that a (if not the) primary onramp should be church member’s relationships with those in their lives. Worship can be a partial one, but I don’t think worship should always be the first focus in churches trying to reach lost people. (I know that’s far from the dominant view, but I think it’s food for thought…)

posted at 3:19 pm on May 21st, 2008 by Michael Schutz

It’s not for a lack of trying on ABC’s part. You can tell they’re trying to reel in new viewers who are afraid to come in midway through the storyline as they offer all previous seasons of Lost on their website: http://dynamic.abc.go.com/streaming/landing

posted at 10:40 am on May 28th, 2008 by Michael Denison

[…] Collide magazine had a great post last week about how Lost doesn’t have a way for people beyond season 1 or 2 to catch up and really get into the show. If you watch the show for the first time tomorrow night, you’ll most certainly be - Lost. The similarities between Lost and church are definitely something worth looking into. […]

posted at 2:21 pm on May 28th, 2008 by Jonathan Hopson » Blog Archive » Ready for Lost’s 2 hour finale

Leave A Comment





Church Media Group, Inc.